From June 24th to 26th, 2026, Hebei Haoshuo Chemical Co., Ltd. will participate in Coatings for Africa 2026 in Johannesburg, South Africa, showcasing its full range of solutions for its four core products—hydroxypropyl methylcellulose (HPMC), redispersible polymer powder (RDP), methyl hydroxyethyl cellulose (MHEC), and hydroxyethyl cellulose (HEC)—at booth G98 to the African market.

Four product series comprehensively cover market demands.

The diverse climate of the African continent, ranging from arid and hot to humid and rainy, places higher demands on the performance of architectural coatings and dry-mixed mortar products. Haoshuo Chemical, relying on its four major product series, can provide precisely matched solutions for different application scenarios:

Hydroxypropyl Methyl Cellulose (HPMC): As a core functional additive in coatings and building materials systems, it possesses excellent thickening, water retention, and film-forming properties, significantly improving coating workability, open time, and film quality. It is suitable for various product systems such as interior and exterior wall putty, textured coatings, and diatomaceous earth.

Redispersible Emulsion Power (RDP): As a key functional additive in dry-mix mortars, it significantly improves the bonding strength, flexibility, and weather resistance of products such as tile adhesives, thermal insulation mortars, and waterproof mortars, providing reliable material support for the rapidly developing construction industry in Africa.

Methyl Hydroxyethyl Cellulose (MHEC): Primarily used as a thickener, stabilizer, and protective colloid in building mortars and water-based coatings. It is widely used in interior and exterior wall putty powders, tile adhesives, self-leveling mortars, and waterproof mortars. In latex coatings, MHEC prevents pigment gelation, stabilizes the latex, and increases component viscosity.

Hydroxyethyl Cellulose (HEC): As a non-ionic soluble cellulose ether, HEC significantly improves coating viscosity, enhances stability under low and high temperature conditions, and prevents pigment sedimentation and delamination. HEC possesses excellent water retention capabilities, increasing the viscosity of textured paints and stone-like paints, resulting in smoother application and improved adhesion. Furthermore, HEC is compatible with coating components across a wide pH range, effectively resisting microbial attack and extending product lifespan.

Strong Production Capacity Ensures Stable Supply

Haoshuo Chemical boasts a large-scale production line with a daily output of 200 tons, fixed assets of 200 million yuan, and 500 employees (including 56 technical personnel), possessing a strong capability to provide a long-term, stable, and high-quality product supply to the African market. The company can provide customized product formulation suggestions and technical support based on different regional climate conditions, construction habits, and end-application needs.

Serving Africa, Promoting Industrial Upgrading

We deeply understand that the upgrading of the African coatings industry requires not only high-quality products but also professional technical support and localized service capabilities. Haoshuo Chemical will leverage this exhibition to gain a deeper understanding of the real needs of African customers, establish a localized technical service network, help African coatings and building materials companies enhance their product competitiveness, and promote the regional industry towards higher performance and greater sustainability.

Exhibition Information

Exhibition Name: Coatings for Africa (CFA 2026)

Exhibition Dates: June 24-26, 2026

Exhibition Venue: Sandton Convention Centre, Johannesburg, South Africa

Haoshuo Chemical Booth Number: G98

Welcome to visit booth G98 to discuss product applications and technological cooperation!