From June 10th to 12th, 2026, the highly anticipated Coatings Expo Vietnam was successfully held at the Saigon Convention and Exhibition Center in Ho Chi Minh City. Hebei Haoshuo Chemical Co., Ltd. (hereinafter referred to as "Haoshuo Chemical") showcased its four core products—hydroxypropyl methylcellulose (HPMC), redispersible polymer powder (RDP), polyvinyl alcohol 2488 (PVA2488), and hydroxyethyl methylcellulose (MHEC)—at booth CH221B. During the three-day exhibition, Haoshuo Chemical engaged in in-depth exchanges with numerous professional buyers from Vietnam and neighboring countries, achieving fruitful results and laying a solid foundation for the company's further expansion into the Southeast Asian market.

Deepening its presence in the potential Southeast Asian market

The Vietnamese coatings industry is experiencing rapid growth. Data shows that the Vietnamese coatings market size is projected to grow from US$2.95 billion in 2024 to US$4.65 billion in 2030, with a compound annual growth rate of nearly 8%. This year's exhibition covered 12,000 square meters, bringing together approximately 280 exhibitors and attracting over 12,500 professional visitors, making it one of the most influential industry events in Vietnam's coatings and chemical sector.

Haoshuo Chemical highly values the strategic importance of the Southeast Asian market. Through this exhibition, the company not only showcased its high-quality cellulose ether series products but also established direct connections with local customers in the construction, coatings, and dry mortar industries, accurately grasping the actual needs of the Vietnamese market for green, environmentally friendly, and high-performance additives.

Core Product Advantages Stand Out, Gaining International Customer Recognition

During the exhibition, Haoshuo Chemical's technical and sales teams were stationed at the booth throughout, providing professional product explanations and formulation suggestions to visiting customers. Four core products, with their stable performance and clear application advantages, garnered widespread attention:

Hydroxypropyl Methylcellulose (HPMC): A high-purity cotton cellulose raw material with high water retention and significant thickening effect, significantly improving the crack resistance, application smoothness, and bond strength of mortars and coatings.

Redispersible polymer powder (RDP): Rapidly reemulsifies upon contact with water, imparting excellent flexibility, weather resistance, and adhesion to products such as tile adhesives and thermal insulation mortars.

Polyvinyl alcohol 2488 (PVA2488): A water-soluble, environmentally friendly polymer with good film-forming properties. When used in conjunction with HPMC, it effectively solves problems such as putty powdering and cracking.

Hydroxyethyl methyl cellulose (MHEC): Excellent water solubility, good salt compatibility, and outstanding water retention and rheology regulation capabilities, suitable for water-based coatings and ink systems.

Several customers expressed their intention to cooperate on-site and actively requested samples for testing. Some customers reached preliminary purchase intentions on the spot, laying a good foundation for subsequent order conversion.

Continuing to Deepen International Expansion

As a high-tech fine chemical enterprise integrating R&D, production, and sales, Haoshuo Chemical always adheres to the business philosophy of "quality first, customer foremost." The company has 18 advanced German technology production lines with a daily output of 200 tons and a 100% product qualification rate. Currently, its products are exported to many countries and regions worldwide.

The successful participation in this Vietnam exhibition marks another significant step for Hebei Haoshuo Chemical in Southeast Asia, following its expansion into markets in the Middle East, Africa, and Central Asia. Moving forward, the company will continue to increase investment in overseas markets, contributing to the high-quality development of the global construction and coatings industry with high-quality products and professional technical services.

About Hebei Haoshuo Chemical Co., Ltd.

Founded in 2016 and headquartered in the Clean Chemical Industrial Park of Xinji City, Hebei Province, Hebei Haoshuo Chemical Co., Ltd. is a national high-tech enterprise specializing in the research, development, production, and sales of cellulose ethers and polymer additives. The company's products are widely used in construction, coatings, and daily chemical industries, and it is committed to providing stable, environmentally friendly, and efficient solutions to global customers.

Welcome to visit our website: www.hpmcfactory.com or contact us through the exhibition information for cooperation inquiries.