On June 24, 2026, the Sandton Convention Centre in Johannesburg, South Africa, welcomed the grand opening of Coatings for Africa 2026 (CFA 2026). As Africa's largest coatings industry event, this year's exhibition brought together over 150 exhibiting brands from more than 15 countries and was expected to attract over 17,500 professional visitors. Hebei Haoshuo Chemical Co., Ltd. (booth number: G98) showcased its full range of cellulose ether products, achieving a peak in visitor traffic on the first day. The booth was packed with people, creating a vibrant and enthusiastic atmosphere.

A Huge Surge in Popularity, Booth G98 Becomes the Focus

On the first day of the exhibition, the Sandton Convention Centre was bustling with people, as coatings manufacturers, raw material buyers, technical experts, and industry elites from around the world gathered together. Haoshuo Chemical's G98 booth became one of the most eye-catching spots at the exhibition—a constant stream of visitors flocked to the booth, crowding the product display area and filling the air with inquiries and discussions. From the start of the event until now, our technical team and sales representatives have been working tirelessly, providing every visitor with professional and detailed product explanations and application solution suggestions.

Four Core Products Attract Significant Attention

At this exhibition, Haoshuo Chemical showcased its four core product series: Hydroxypropyl Methylcellulose (HPMC), Redispersible Latex Powder (RDP), Methylhydroxyethylcellulose (MHEC), and Hydroxyethylcellulose (HEC), attracting considerable attention from customers in Africa and surrounding regions. Several buyers from South Africa, Nigeria, Kenya, and other countries expressed strong interest in cooperation after learning about the product performance in detail and proactively scheduled further in-depth discussions.

The African market is thriving, far exceeding expectations.

“The turnout on the first day far exceeded our expectations,” said the head of international business at Haoshuo Chemical. “African customers have shown tremendous demand for high-quality cellulose ether products, and they have demonstrated great appreciation for our product performance and production capabilities. This gives us great confidence for the next two days of the exhibition.”

The exhibition continues, and we look forward to your visit.

Two more days of exciting content await you at the exhibition. We sincerely invite those who were unable to attend on the first day to visit our booth G98 at the Sandton Convention Centre on June 25th and 26th to experience Haoshuo Chemical’s high-quality products and professional services firsthand.

Exhibition Information

Exhibition Name: Coatings for Africa (CFA 2026)

Exhibition Dates: June 24-26, 2026 (The first day has begun, and we welcome you to participate in the exhibition.)

Exhibition Location: Sandton Convention Centre, Johannesburg, South Africa

Haoshuo Chemical Booth Number: G98

Booth G98 awaits your visit!