Hydroxypropyl Methylcellulose (HPMC) is a chemically modified polymer derived from natural cellulose, known for its thickening, film-forming, emulsifying, and moisturizing properties. It is widely used in cosmetics, personal care, pharmaceuticals, and food industries.
Key advantages of HPMC in cosmetics include:
High Safety Profile: Plant-based origin, compliant with FDA and EU cosmetic regulations, vegan-friendly, and suitable for clean beauty formulations.
Mild and Non-Irritating: Does not react with skin proteins, has low sensitization potential, suitable for sensitive and baby skin products.
Multifunctionality: Provides desired viscosity and rheology while enhancing product feel and appearance.
Common applications:
Facial cleansers (foam cleansers, mousses, cleansing lotions)
Shampoos and conditioners
Creams, lotions, serums
Eye drops and contact lens lubricants (pharmaceutical grade)
In today's personal care market, competition in facial cleansers goes beyond cleansing efficacy and focuses on overall user experience. Consumers usually prioritize:
Rich and Fine Foam
Foam helps encapsulate dirt and excess oils, reducing direct friction and irritation on the skin.
Stable and Long-Lasting Foam
Foam stability during cleansing influences user satisfaction; rapid foam collapse may lead to insufficient cleansing or poor experience.
Mildness and Skin Barrier Protection
Especially for sensitive and dry skin, preference for formulations with gentle pH and minimal skin barrier disruption.
Smooth Skin Feel and Easy Rinsing
After cleansing, skin should not feel tight or greasy.
HPMC is a key ingredient that improves these essential indicators.
HPMC forms a three-dimensional network structure, increasing formulation viscosity and improving surfactant system rheology, resulting in finer, more uniform foam.
Inhibition of Bubble Coalescence: HPMC polymer chains adsorb on bubble liquid films, forming a stabilizing layer that prevents rapid foam rupture.
Delaying Liquid Drainage: Its viscoelastic properties slow water drainage from foam films, prolonging foam lifespan.
When combined with mild surfactants such as amino acid surfactants and betaines, HPMC further optimizes foam quality and skin feel.
HPMC forms a transparent moisturizing film on the skin surface, reducing water evaporation during cleansing and helping maintain skin softness.
HPMC can partially encapsulate surfactant molecules, reducing their direct contact with keratin proteins, thereby lowering defatting and irritation potential.
Inclusion of appropriate amounts of HPMC significantly improves skin feel by making the cleansing process smoother and reducing friction.
Formulation A: 0.5% HPMC
Formulation B: No HPMC
Comparison Results:
Parameter | Formulation A | Formulation B |
Foam Generation Time | 3 seconds | 3 seconds |
Foam Fineness | High | Medium |
Foam Stability (3 min retention) | 85% | 60% |
Skin Moisture Content Increase After Cleansing | +18% | +7% |
User Comfort Score | 9.2/10 | 7.5/10 |
Results show that formulations with HPMC outperform in foam stability, moisturization, and skin feel.
Growing Demand for Clean Beauty: Consumers prefer sulfate-free, plant-based formulations. HPMC’s natural origin aligns well with this trend.
Sustainability: HPMC is biodegradable, supporting environmentally friendly marketing strategies.
Multifunctional Formulations: Suitable for gentle cleansers with thickening, foam stabilization, moisturizing functions, reducing need for multiple additives.
Recommended Usage Levels:
Gentle foam cleansers: 0.3%–0.6%
High viscosity mousse-type products: 0.5%–1.0%
Selection Tips:
Low-viscosity HPMC: Suitable for light foam cleansers
Medium to high-viscosity HPMC: Suitable for mousse or high-foam formulation
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Faq
Several dissolution methods of Hydroxypropyl methyl cellulose (HPMC)
What are the other names for Hydroxypropyl Methyl Cellulose (HPMC)?
What is the application of HPMC in putty powder, and what causes the formation of bubbles in putty powder?
What is the difference between the cold-water soluble type and the thermal soluble type of hydroxypropyl methylcellulose (HPMC) in the production process?
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