Time: June 2023

Location: Central Asia

Export volume: 650kg

Central Asian Water-Based Coating Brand Boosts Performance with Haoshuo HPMC Rheology Modifier

Our Central Asian customer is a well-known local water-based coating brand, focusing on low-odor, high-leveling indoor latex paint. However, its products are prone to sagging during spraying, and the gloss is uneven after drying, affecting its competitiveness in the high-end market.

We specifically recommended Haoshuo's HPMC rheology modifier. After addition, the thixotropy of the paint is significantly improved, the spraying uniformity is improved, the sagging phenomenon is reduced by 90%, and the gloss of the paint film is more consistent after drying.

The customer applied Haoshuo's HPMC to its full range of products and successfully entered the high-end home furnishing market, with a quarterly sales increase of 18%.

Customer feedback

"Hao Shuo's HPMC makes our coatings both beautiful and practical, and designers and users are full of praise!"

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Central Asian Water-Based Coating Brand Boosts Performance with Haoshuo HPMC Rheology Modifier

Apr. 28, 2025