Haoshuo Chemical will be showcasing its superior performance at the 2026 Middle East Coatings Exhibition, empowering coating quality upgrades.

Hebei Haoshuo Chemical Co., Ltd. will participate in the Middle East Coatings Show (MECS 2026) held at the Dubai Exhibition Centre (North Halls) in the UAE from September 28th to 30th, 2026. The company will showcase the innovative applications and performance advantages of its core product , hydroxypropyl methylcellulose (HPMC) , in the coatings and building materials fields to customers from the Middle East and around the world at booth NE19.

HPMC: Core Functional Additive for Coatings and Building Materials Systems

Hydroxypropyl methylcellulose (HPMC), as a nonionic cellulose ether, has become an indispensable functional additive in high-quality coatings and dry-mix mortar products due to its excellent thickening, water retention, film-forming, and rheological properties. Haoshuo Chemical's HPMC products possess the following outstanding properties:

Excellent water retention: HPMC molecules contain a large number of hydrophilic groups, which can form a stable bond with water molecules, effectively extending the open time of the coating and improving construction efficiency and coating quality.

Excellent thickening effect: It acts as a highly efficient thickener in coating systems, giving the product the ideal working viscosity and improving the application feel and anti-sagging properties.

Excellent film-forming properties and stability: Maintains consistent performance under different temperature and pH conditions, ensuring batch stability and durability of coating products.

Environmental protection and safety: The product meets international environmental standards and is suitable for the production needs of green buildings and environmentally friendly coatings.

A full range of products to precisely meet diverse needs.

Haoshuo Chemical's HPMC products are widely used in coating systems such as interior and exterior wall putty, textured coatings, and latex paint, as well as in fields such as tile adhesives, thermal insulation mortar, plastering gypsum , putty powder, and detergents . The company can provide customized product models and technical formulation support to customers based on different regional climate conditions, construction habits, and end-application needs. The performance of the company's products reaches international advanced levels, and the variety and quality can fully meet the diverse needs of domestic and international customers.

Strong production capacity ensures stable supply

Haoshuo Chemical Co., Ltd. is located in the provincial-level clean chemical industrial park in Xinji City, Hebei Province, covering an area of 200,000 square meters. It has fixed assets of 200 million yuan, 500 employees (including 56 technical personnel), and a daily output of 200 tons. The company adopts advanced domestic and international production equipment and technologies, and has established a comprehensive quality management system, enabling it to provide long-term, stable, and high-quality product supplies to global customers. Its products have been exported to more than 20 countries and regions worldwide, winning widespread praise and trust from users at home and abroad for their excellent quality and professional service.

Join us in Dubai to explore the new future of coating technology.

The Middle East Coatings Exhibition is the largest and most influential coatings industry event in the Middle East. This year's exhibition is expected to bring together over 324 exhibitors from 21 countries and regions, covering an exhibition area of 16,000 square meters , and attracting over 13,000 professional visitors. Haoshuo Chemical cordially invites coatings manufacturers, building materials companies, distributors, and industry experts to visit booth NE19 to gain a deeper understanding of the technological advantages and application solutions of HPMC products, and to jointly discuss the technological upgrading and innovative development of the coatings industry.

Exhibition Information

Exhibition Name: Middle East Coatings Show (MECS 2026)

Exhibition Dates: September 28-30, 2026

Exhibition Venue: the Dubai Exhibition Centre (North Halls), Expo City Dubai

Haoshuo Chemical's booth number: NE19

We look forward to welcoming you to our booth NE19!